LIVE from the Super Bowl®
Mars returned to the Super Bowl® with Big Game commercials featuring its SNICKERS® and SKITTLES® brands.
Mars Chocolate continued to build on its popular SNICKERS® theme of “You’re not you when you’re hungry” by airing its first LIVE Super Bowl® commercial. The ad, starring Adam Driver who is best known as Kylo Ren from Star Wars, aired during the third quarter of the Super Bowl®. The commercial opened with the word “Live” and a Western frontier town backdrop. Antagonists call out to Driver’s character but he seems confused about the timing of the start of the “live” ad. From there, he clumsily proceeds to make things worse. The spot ends with the line, “You ruin live Super Bowl® commercials when you’re hungry,” tying the whole stunt to the long-running campaign. To watch the ad, click here.
The SKITTLES® ad, titled “Romance”, features a young boy trying to woo a girl by throwing SKITTLES® candies at her bedroom window. Not only does he impress the girl who catches the candy with her mouth, but members of the young girl’s family as well as an intruder, a policeman and a rodent also try to catch candies. The brand also called on former Seattle Seahawks player Marshawn Lynch to spread the word in Houston about the Super Bowl®. Only he didn’t go to Houston, Texas– he went to Houston, Scotland. To view the SKITTLES® 2017 Super Bowl® commercial and Marshawn Lynch’s adventure in Houston, Scotland, click here.
On December 14, 2016, the Mars Wrigley Confectionery in Waco, Texas celebrated its 40th anniversary. The Waco factory started operations in 1976, and currently employs 560 Associates.
Over 16 government officials attended the celebration, including Representative Charles “Doc” Anderson and Waco Mayor Kyle Deaver, and representatives from Governor Abbott, Congressman Flores and State Senator Birdwell’s offices.
Tracye McDaniel, the former CEO and President of the Texas Economic Development Corporation, addressed Associates and highlighted their many community service accomplishments, including their support of the Fort Hood USO, its military personnel and their families.
Following her remarks, Larry McManus, a senior state economic development official, presented facility leadership with a congratulatory letter from Governor Abbott, which stated how proud and impressed the Governor is for the facility’s outstanding community commitment and longevity.
Mars Awards Five Principles Award to Tennessee Governor Haslam
At Mars, we know the best outcomes happen when companies and government come together – which is why we created the Mutuality Award. We were delighted to honor Tennessee Governor Bill Haslam with the 2016 “Mars Five Principles Award.” Governor Haslam was recognized for his service to the State of Tennessee and ongoing partnership and support of Mars and its segments including Petcare, Chocolate and Wrigley. Under his leadership, Tennessee has been recognized as a national leader in education, economic development, efficient government and fiscal strength. Since he took office in 2011, more than 330,000 private sector jobs have been created and Tennessee has been ranked No. 1 for advanced industry job growth and jobs created through foreign direct investment.
CSG Conference in Colonial Williamsburg, Virginia
For the third year in a row, Mars sponsored and participated in the Council of State Governments (CSG) National Conference hosted in December 2016 in historic Colonial Williamsburg, Virginia. Mars had the opportunity to showcase its AMERICAN HERITAGE® Chocolate brand with a hands-on demonstration showing how our founding fathers in the 18th century enjoyed chocolate.
Mars met with a number of our state officials including Virginia Governor Terry McAuliffe, Delaware Governor Jack Markell, Virginia Assembly Speaker Bill Howell, South Dakota Assembly Deputy Majority Speaker Jacqueline Sly, New York Senate Vice President Hugh Farley, Tennessee Senate Majority Leader Mark Norris, Illinois House Assistant Majority Leader Elaine Nekritz, Arkansas Assistant Senate President Jane English and House Assistant Speaker Charlotte Douglas, Nevada Senate Majority Leader Kelvin Atkinson, Kansas State Senator Vicki Schmidt – Chair of the Public Health and Welfare Committee, among others.
The Conference concluded with a Campaign Against Hunger event sponsored by Mars and kicked off by Virginia First Lady Dorothy McAuliffe, at which attendees packed meals, including individual pouches of UNCLE BEN’S® rice, to those in need during the holiday season.