2016 is a year of festivities at Mars as we celebrate the 75th Anniversary of M&M’S® and our continuous partnership with the FDI World Dental Federation for World Oral Health Day! Read on to learn more about World Oral Health Day and how Mars celebrated M&M’s® 75th birthday.
The M&M’S® Brand turns 75 this year and to celebrate, Mars Chocolate North America is having a season-longed celebration! The M&M’S® Brand is reaching back to its roots in 1941, when the chocolate candies were created for the military as a snack for soldiers. Since then, M&M’S® Brand Chocolate Candies have flown in space and been given to White House visitors.
"For 75 years, our fans have made M&M'S® the iconic and beloved chocolate brand it is today," said Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America. "We aren't satisfied with solely looking back on our history as America's favorite chocolate candies. We are looking to the next 75 years of innovation and transformation to engage, entice and excite consumers of today and tomorrow."
Mars is marking the M&M'S® Brand’s 75th Anniversary by kicking off the biggest marketing campaign ever for the candies, aiming to cement itself in the hearts of American customers for at least another 75 years. The year will be filled with promotions and innovations leveraging the iconic brand and the M&M’S® characters. By partnering with cultural icons and phenomena of today, the M&M'S® Brand will reinforce its enduring iconic status through a year-long celebration and will invite all of America to join the fun and "Celebrate with M".
"As we look ahead, we hope to inspire new stories with a new generation of artists and consumers and showcase the love our fans have for M&M'S by tapping into their unique world view to bring the essence of the brand to life in new, colorful and creative ways," added de Pablos-Barbier.
To join in on the celebration, follow #CelebratewithM and M&M’S® social media pages for birthday surprises.
Smile: We’re Celebrating World
Oral Health Day!
Wrigley is a proud partner of World Oral Health Day 2016 and the mission of “Healthy Mouth, Healthy Body.” World Oral Health Day (WOHD) is celebrated every year on March 20th by the FDI World Dental Federation, its partners, national dental associations, dental professionals and patients around the globe. Each year, this day promotes worldwide awareness of the importance of good oral hygiene. WOHD 2016 aims to get everyone to recognize the impact that their oral health has on their overall physical health and well-being.
For Wrigley, this means celebrating the oral care benefits of chewing sugar free gum. Brands like EXTRA® and ORBIT® give consumers the confidence to smile at the day and Wrigley wants to share that message with everyone.
Wrigley has supported World Oral Health Day since 2014 and this year, more than a million dentists from 200 organizations based in 130 countries across the globe joined together to celebrate this day of action.