Putting our Principles into action means more than making our own operations more sustainable – it also means partnering with industry to advocate on behalf of meaningful and science-based measures to take action against climate change. Read on to learn more about our groundbreaking climate change event and about how we use science to create memorable flavors.
Mars Co-Hosts Bi-Partisan Climate Change Briefing
on Capitol Hill
The environmental NGO Ceres gathered Mars, Incorporated and other food manufacturing leaders General Mills, Unilever, Ben & Jerry’s and Nestle for a Congressional briefing on climate change, hosted by U.S. Sen. Sheldon Whitehouse (D-R.I.) and Rep. Chris Gibson (R – N.Y.).
In addition to the briefing, Mars and the aforementioned companies were joined by Kellogg’s, Stonyfield Farm, New Belgium Brewing, Danone, and Clif Bar in signing and publishing an open letter to global leaders pledging individual and collaborative action on climate change and urging governments to forge clear international agreements at this December’s climate debates at COP21.
It is the first time these organizations — some of which are direct competitors — have joined forces publicly to call for action on climate change, noting that climate change poses a risk to their ability to do business. “These global companies, some of which are long-standing competitors, have united at this pivotal moment to urge our political leaders to act swiftly and decisively on global warming,” said Mindy Lubber, President of Ceres.
Mars has set numerical, science-based goals to steer its sustainability programs, including the effort to eliminate all fossil fuel use from its operations by 2040. The company is on track to achieve a 25 percent reduction in its carbon emissions by the end of 2015, in comparison to 2007. Mars recently invested in the 211-megawatt Mesquite Creek wind farm in Texas that completely offsets all of the electricity used by its U.S. operations.
Mars CEO Grant Reid said: “As a society we face immense challenges, including climate change, water scarcity and deforestation. We cannot stand back and simply accept these things as they are. We’re calling on the business community and global leaders to work together to set a new way forward. We can, and must, do more.”
For more details on Mars’ work to tackle
climate change visit www.mars.com/climate
Flavors Demystified at the Smithsonian
Do you know how your ORBIT® gum got its flavor? On September 26 & 27, Mars scientists and intellectual property experts showed attendees at the Smithsonian Innovation Festival, hosted at the Museum of American History in Washington D.C., how Mars has innovated flavor technology. Wrigley demonstrated its delayed flavor release technology – which helps gum retain its flavor while you are chewing it.
Mars Chocolate demonstrated its flavor technology for white chocolate. Mars Chocolate scientist, John Munafo, noted “white chocolate actually has low levels of a natural flavor in there, but if you increase the level of it, people prefer it.” He added, “White chocolate is one of those chocolates that’s interesting; people either love it or hate it. What we found is that if you add low levels of this flavor that’s naturally occurring, but enhance it, then people prefer it.”
Mars’ innovations were showcased next to a dozen other US patent holders, including small inventors and other large companies, and demonstrated its technologies to several hundred attendees over two days.