Putting our Principles into action means we are ready to take on certain tasks, working together towards a common goal. At Mars, we advocate on behalf of meaningful measures to take action against climate change, evolve nutrition labelling and deliver responsible advertising. Read on to learn more about Mars’ continued collaboration to tackle climate change at COP22, Brexit, nutrition labelling, and provide responsible advertising.
Mars Participates in Effort to Evolve Nutrition Labelling to Benefit Consumers
On 9th of March in Brussels, Mars, alongside five other leading food and beverage companies (Coca Cola, Mondelēz, Nestlé, Pepsi Co., and Unilever) announced at the EU Platform on Diet, Physical Activity and Health its ambition to put in place a single, robust nutrition labeling scheme across Europe that integrates interpretative colour-coding to help consumers make balanced choices.
Led by consumer and stakeholder insights, operating within the EU legal framework, and based on Reference Intake information, Mars announced:
• Support for a nutrition scheme that can find applicability across the EU;
• Support for the use of colour-coding as an interpretative element to make nutrition information accessible and easy-to-use for consumers; and
• A plan to create a task force that will explore whether the UK traffic light system could be further enhanced by integrating portion size as the basis on which to determine when a colour is red, amber or green.
Mars’ support of this initiative at the European level builds on the approach previously taken in the UK, Ireland, and Australia to experiment with innovative labelling alternatives.
“We are excited to be part of a coalition of leading companies that sets out a vision for providing a European-wide approach to developing a nutrition labelling scheme. Led by broad stakeholder insights, this endeavor will enable our industry to provide high quality and accessible information to consumers in a consistent manner no matter where they are in the EU”, said Gilles Morel, President, Mars Chocolate Europe and Eurasia.
To read the joint statement, click here.
Mars Continues Collaboration with Businesses and Governments to Tackle Climate Change at COP22
At the United Nations Climate Conference in Marrakech – known as COP22 – Mars’ sustainability leaders joined other business and political leaders in calling for action to implement the climate change targets agreed upon in December 2015 at COP21 in Paris. The United Nations Climate Change Conference is an annual meeting held within the structure of the United Nations Framework Convention on Climate.
Alongside more than 360 other businesses and investors, Mars signed a letter to the elected leaders of the United States, asking them not to abandon the Paris pledges and to invest in a low-carbon future for the sake of our economy. The Paris Agreement, adopted at COP21, aims to maintain the increase in global temperatures well below 2 degrees Celsius above pre-industrial levels, whilst making efforts to limit the increase to 1.5 degrees.
Barry Parkin, Mars’ Chief Sustainability and Health & Wellbeing Officer, commented:
"It is vital that the business community demonstrates its ongoing commitment to tackle climate change. This is an important moment in global political and economic history, and we absolutely must come together to solve the immense challenges facing the planet. Climate change, water scarcity and deforestation are serious threats to society. It is imperative that global businesses, like Mars, do their part to face down those threats."